The job's done. The review should already be on the way.
TradeAnvil fires a personalized review request the moment a job is marked complete. AI tunes the message to the specific customer and crew. Routes high-intent reviews to Google. Catches low-intent feedback privately, before it goes public.
Smart fork
Public reviews from happy customers. Private feedback from the rest.
5 stars
Straight to Google.
If they'd give 5 stars, we send them a clean, one-tap link to your Google Business profile. Pre-fill optional. Track conversions in TradeAnvil.
Anything less
Caught privately.
Lower-intent customers get a private feedback form. You see the issue before it becomes a one-star public review. Recovery is on you. We handle routing.
Why it works
Timing beats charm.
Reviews decay fast. 74% of customers only trust reviews from the last three months, and 83% of people who are asked for one actually leave it (BrightLocal, 2026). Asking the moment a job finishes keeps your reputation fresh. TradeAnvil moves on the same trigger your CRM already fires when a job hits “complete.”
Same-day send
Fires within minutes of job completion.
Per-customer voice
Each request is rewritten for the customer's history.
Smart routing
Public path or private path, routed by intent.